Keelan Devlin-Treloar Keelan Devlin-Treloar

The “GOOD” Mindset in Real Life

1. You didn’t hit your sales target this month?

GOOD.

Now you get to break down your pitch, analyze the gaps, and learn what separates average from elite. This loss gives you the blueprint to win more next month.

2. You got outperformed by someone on your team?

GOOD.

Let it fuel you. Study what they did better. This is your chance to upgrade, not get bitter.

3. Your business deal fell apart at the last second?

GOOD.

You’ve just uncovered a weakness in your due diligence or negotiation flow. Catching it now is cheaper than catching it later at scale.

4. You got injured during your training routine?

GOOD.

Now you can focus on mobility, recovery, and dialing in your nutrition and mindset. Find the cracks and fill them.

5. Your team isn’t executing at the level you want?

GOOD.

Perfect time to lead harder. Train better. Communicate more clearly. This is what leadership was made for.

Why This Mindset Works

Most people react emotionally to adversity. They panic, blame others, or retreat.

But the “GOOD” mindset interrupts that. It builds resilience in real time. And over time, it forms elite-level habits:

1. You Start Seeking Lessons, Not Losses

You stop seeing failure as final. You start mining it for insight. Every setback becomes a strategic debrief. Winners do this instinctively.

2. You Build Emotional Control

Reacting with “GOOD” keeps you calm under pressure. And when others spiral, you lead. That alone makes you invaluable in high-stakes environments.

3. You Develop Bias Toward Action

“GOOD” doesn’t mean sit still and accept it. It means act anyway. Fix the mistake. Find a better route. Learn the skill. Recruit help. Solve the issue.

4. You Train for the Unexpected

You stop needing perfect conditions. You expect chaos. And because of that, you’re ready when it hits. Most people freeze. You execute.

5. You Become Impossible to Rattle

Life will punch you in the face. Business will blindside you. That’s a guarantee. The “GOOD” mindset makes you someone who doesn’t just survive it—you grow through it.

Final Thought:

Everyone wants to be mentally tough until things get tough.

That’s when the habits kick in. And if your habit is to pause, breathe, and say “GOOD”—

You win long term.

So when something goes wrong—next time your day, plan, or entire week gets derailed—

Try it.

Pause. Smile. Say it out loud:

“GOOD.”

Now get back to it.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

What we Learned From The Almanack of Naval Ravikant

Most books give you information.

A few give you perspective.

Very few change the way you look at life forever.

The Almanack of Naval Ravikant is one of those few.

It’s not a traditional book—it’s a curated collection of insights, interviews, tweets, and reflections from one of the most thoughtful entrepreneurs of the modern era: Naval Ravikant. He’s known not just for building companies and investing early in giants like Twitter and Uber—but for building a life centered around freedom and mental clarity.

What makes this book powerful isn’t that it gives you step-by-step instructions.

It’s that it gives you a lens—a way to think.

Below are the five core principles I took from it, and why I believe they apply to anyone trying to build a high-leverage life—whether in business, health, or personal growth.

1. Long-Term Games with Long-Term People

“All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.”

One of Naval’s central themes is that compounding is the secret to life—not just in money, but in relationships, habits, and reputation.

This is a deep idea, because it’s easy to see in finance, but harder to grasp in people.

• Work with people you trust over a long period, and you stop wasting time on contracts, politics, and doubt.

• Build habits that seem small today, and 5 years from now, they’ve redefined who you are.

• Learn a little each day, and eventually you know more than 99% of your industry.

Short-term thinkers constantly switch jobs, businesses, partners, and strategies.

Long-term thinkers go deep. They build slowly, but the payoff is exponential.

In a world obsessed with instant gratification, this principle is a strategic and emotional advantage.

2. Your Thoughts Are Your Life

“A calm mind, a fit body, and a house full of love—these things cannot be bought. They must be earned.”

Naval’s success isn’t just financial. It’s mental. He’s ruthlessly clear on this: Freedom starts in your mind.

We live in an attention economy. Most people are overwhelmed, anxious, reactive—not because their lives are out of control, but because their inputs are. Their mental diet is made of low-quality content, outrage, and distraction.

Naval flips that. He builds from the inside out.

He talks about guarding your thoughts the way you guard your money.

He limits his exposure to news.

He questions every belief he holds.

He prioritizes peace of mind over productivity.

And it shows—his thinking is clear, strategic, and deeply intentional.

In business and in life, if your mind is cluttered, your execution will be too.

3. Find & Follow Your Specific Knowledge

“Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else—and replace you.”

This may be one of the most career-altering ideas in the entire book.

Naval argues that the most valuable work you can do is the work that feels like play to you, but looks like effort to others. It’s the thing you’d explore even if no one paid you. It’s where your talent, curiosity, and experience intersect.

Specific knowledge is rare.

And because it’s rare, it’s rewarded.

You don’t find it in textbooks or job boards. You find it by experimenting, taking risks, and paying close attention to what lights you up. It’s also how you avoid being automated, outsourced, or replaced.

The sooner you stop trying to be “well-rounded” and start going deep on what’s uniquely you, the sooner you build something that can’t be replicated.

4. Learn to Build and Learn to Sell

“If you can build and if you can sell, you will be unstoppable.”

This is Naval’s simple framework for creating real-world leverage.

• To build is to create: code, design, write, architect, engineer.

• To sell is to communicate: market, pitch, persuade, lead, close.

If you can do both, you don’t need anyone’s permission.

You can create value and distribute it at scale.

That’s the foundation of freedom.

Most people focus on being good at one skill. High-leverage individuals become dangerous generalists—capable of execution and influence.

If you’re lacking momentum in your career, start here:

Can you build something valuable?

Can you convince others it matters?

If not, focus your energy until both answers are yes.

5. Stop Renting Out Your Time

“You’re not going to get rich renting out your time. You must own equity—a piece of a business—to gain financial freedom.”

Naval doesn’t glamorize the hustle.

He’s not preaching 18-hour days or endless grind.

He’s preaching leverage.

And leverage comes from assets—products, content, capital, code, or teams—that continue to work even when you’re not.

This is the biggest mindset shift for anyone stuck in the “time-for-money” trap.

• If your income stops when you stop working, you’re capped.

• If your value is tied only to your presence, you’re replaceable.

• If your life is organized around doing more, instead of owning more, you’ll never build true freedom.

The question isn’t “how can I work harder?”

It’s “how can I build something that works without me?”

That’s what ownership does. That’s what scale enables. That’s what wealth really is.

Final Thoughts: Naval’s Real Gift

The reason The Almanack of Naval Ravikant stands out isn’t because it’s filled with tactics—it’s because it reprograms how you think.

It teaches you to:

• Protect your time

• Invest in yourself

• Prioritize clarity over complexity

• Own equity, not tasks

• Build from your strengths, not your resume

• And seek peace of mind, not just profit

It’s a book you return to—not because it changes, but because you do.

And if you take even 10% of it seriously, your career, business, and life will begin to shift toward the things that matter most.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

By the Time Everyone Knows, It’s Already Over

Here’s something that should make you think twice about how you process the world:

Ask a historian, “When did the Roman Empire fall?”

They’ll tell you: 476 AD.

But here’s the better question:

When did the people living through it know it had fallen?

Answer: Most didn’t.

Not for years. Not for decades. Not for entire generations.

Because when you’re in the middle of major change, it never feels that way.

It feels normal. Slightly chaotic. Maybe frustrating—but not historic.

People wake up, go to work, pay taxes. Life goes on. Until it doesn’t.

The Fog of the Present

It’s easy to understand the past.

The dates are clear.

The outcomes are recorded.

The context has been debated and documented.

But when you’re living through big shifts—economic, political, cultural, personal—everything is noisy and unclear.

There’s no narrator. No footnotes. No chapter title saying, “This is the moment everything changed.”

You have headlines. Opinion pieces. Polarized narratives. And a million emotionally charged guesses pretending to be insight.

If Media Existed Back Then?

Imagine 24-hour news cycles during the fall of Rome.

You wouldn’t have seen:

“Breaking: Rome Has Officially Collapsed.”

You would’ve seen:

“Experts Weigh In On Regional Instability—Trade Routes Remain Unaffected.”

Because even back then, the incentives would’ve been the same:

• Avoid panic.

• Protect influence.

• Maintain the illusion of control.

And the masses?

They wouldn’t know the system had collapsed until it was already replaced.

Why This Matters Right Now

Because the same thing happens today.

By the time the “official” version of an event is reported, the people who mattered already moved.

The ones who adapted early—quietly, without applause—won.

Everyone else is left playing catch-up.

This applies to:

• Markets

• Careers

• Technology

• Relationships

• Health

• Culture

Waiting for external permission to act is how people lose.

The Dangerous Comfort of Consensus

The problem is most people outsource their thinking.

They trust what’s trending.

They wait for headlines to explain what they’re feeling.

They assume if something was really wrong, someone would tell them.

That’s a mistake.

Because most institutions aren’t built to give you early signals.

They’re built to protect their credibility and authority.

And they do that by sticking with the safe opinion—until it’s too obvious to ignore.

And by then?

The moment that mattered has already passed.

Build the Habit of Independent Thinking

The people who consistently stay ahead of the curve don’t guess better.

They observe better.

They trust their own instincts.

They question the narrative.

They make small moves early and big moves when it counts.

They’re not reactive. They’re deliberate.

This doesn’t mean becoming a cynic.

It means taking responsibility for how you make sense of the world.

Don’t Wait for the World to Tell You What’s Obvious

The lesson is simple:

• Don’t wait for your company to start laying people off—build leverage now.

• Don’t wait for your competitors to release a better product—start innovating now.

• Don’t wait for your body to break down—fix your habits now.

• Don’t wait for the market to crash or boom—understand it now.

Because once the story is public, the opportunity is gone.

The edge goes to those who pay attention early.

Who act without needing permission.

Who make their own call, long before the world catches up.

That’s not paranoia.

That’s leadership.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

What You Spend Money On Reveals Who You’re Becoming

There’s a simple quote I came across that stopped me in my tracks:

Rich people buy time.

Poor people buy stuff.

Ambitious people buy skills.

Lazy people buy distraction.

At first glance, it sounds like a tweet. But sit with it—and it becomes a mirror.

Because money isn’t just currency. It’s a signal of your values.

And how you use it… says everything about your trajectory.

Let’s unpack each.

1. Rich People Buy Time

Wealthy people don’t just value time—they protect it like a treasure.

They hire assistants, build teams, automate systems, buy back their weekends, and obsess over efficiency—not because they’re lazy—but because they understand one brutal truth: money is infinite, time is not.

Time lets them think, strategize, rest, create.

It creates leverage—the difference between working in the business vs. working on it.

Wealth doesn’t begin with money. It begins with the belief that your time is worth more than your tasks.

2. Poor People Buy Stuff

This isn’t a criticism of income—it’s a mindset.

People trapped in the consumer cycle often spend to feel control, status, or relief. A better phone, a trendier shoe, a slightly newer car. None of it changes the trajectory—it just creates the illusion of progress. And worse, it delays the real work of growth.

Every dollar spent on liabilities is a dollar taken from your future self.

Poor mindsets chase appearance over substance.

They buy because it feels good—not because it moves them forward.

This isn’t about shame—it’s about awareness.

Because once you see the pattern, you can break it.

3. Ambitious People Buy Skills

This is the turning point. The first sign someone’s heading somewhere.

They spend their money on coaching, mentorship, sales training, marketing systems, books, online courses, bootcamps, or even just paying to be in the right rooms.

Ambitious people spend to get better. They look at their bank account and ask:

“What investment in myself gives me the highest return?”

They buy tools, but only if those tools help them build. They buy access, but only if that access gets them closer to mastery.

It’s not glamorous. It doesn’t feel like status.

But it quietly compounds into something unstoppable.

4. Lazy People Buy Distraction

This is the slow death most people don’t even see coming.

The lazy mindset doesn’t mean you’re doing nothing. It means you’re spending your energy escaping the hard things that matter.

Money goes to dopamine: fast food, new games, subscriptions you don’t use, drinks, gadgets. You’re not broke because of Netflix—you’re broke because your attention is being drained.

Lazy people don’t just buy distraction—they build their entire identity around it.

Distraction becomes a way of life. And that life becomes a trap.

The Punchline

If you want to know where you’re headed, look at your transactions.

They’ll tell you what you value—and who you’re becoming.

So ask yourself:

• Am I buying time, or am I hoarding tasks?

• Am I buying stuff, or am I building wealth?

• Am I buying skills, or scrolling for entertainment?

• Am I investing in myself, or avoiding the work I know I need to do?

Because at the end of the day, every dollar is a decision.

And over time, your decisions become your destiny.

What mindset have you caught yourself in lately—and what’s the shift you’re making?

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Keelan Devlin-Treloar Keelan Devlin-Treloar

Why Lead Gen Zoom B2B Sales Is Inefficient Compared to Cold Face-to-Face Sales

On paper, lead generation through Zoom seems like a dream for B2B sales teams. You get warm leads, pre-qualified appointments, and a higher close rate per pitch. But there's a bigger picture most people miss—one that highlights why cold, face-to-face B2B sales is still king, especially for high-volume acquisition.

Here’s the problem: most business owners don’t know they have a problem.

They’re not looking. They’re not comparing. They’re not even aware that a better deal exists—whether that’s on price, service, technology, or efficiency. So if you're only talking to the ones who opted into a call, you're leaving the majority of your market untouched.

Zoom Sales: Comfortable but Limited

Lead gen Zoom calls usually revolve around the interested—the 5-10% of business owners who are already looking or at least curious enough to take a meeting. This makes for cleaner pipelines and easier tracking, but it’s also incredibly passive. You’re playing defense. You’re waiting for someone to come into your funnel.

And yes, you’ll likely close a higher percentage of Zoom calls than cold approaches. But here’s the catch: you’re only talking to a fraction of the total opportunity. The volume potential is small. You’ll never dominate a region, a vertical, or a zip code using this approach alone.

Face-to-Face: The Offensive Play

Cold face-to-face B2B sales flips the script. You don’t wait—you hunt. You walk into businesses, build rapport, and uncover problems owners didn’t even know they had.

  • “I didn’t know I was overpaying.”

  • “I didn’t realize I could upgrade my system at no extra cost.”

  • “No one’s ever explained this to me before.”

That’s the gold. That’s where the big numbers come from.

The face-to-face channel lets you generate demand—not just respond to it. You’re the one educating the market. You’re shaking hands, reading body language, adjusting in real time, and building trust faster than any Zoom screen ever could.

Efficiency Isn’t Just About Conversion Rates

The truth is, sales is a numbers game—but not just in the way most think. It's not about “highest close rate per pitch”—it's about most deals per day. It's about how many new people you can influence, educate, and convert in a single afternoon. A great face-to-face rep can walk into 40 businesses, pitch 25 of them, and close 3-5 same day. Try doing that over Zoom.

Face-to-face doesn’t just outperform in volume—it creates market share.

Bottom Line: Zoom sales is a safety net. Face-to-face sales is a growth engine.

If you want to win long-term, don’t wait for the interested few. Get in front of the silent majority—the ones who don’t even know they need you yet.

That’s where the real money is.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

Unfortunate Reality Of Modern Day Corporate Progression

📊 Typical Timeline (Across Industries)

To go from an entry-level role to earning $200K+ annually while managing $3M+ in client revenue, here’s a general path:

1. Corporate Average:

Timeframe: 7–12 years
In large companies (consulting, SaaS, finance, media, etc.):

  • Entry-level analyst/associate roles: $50K–$80K

  • Promotions every ~2-3 years

  • $200K+ roles tend to be at the Director / Senior Manager / Principal level

  • Managing $3M in revenue is common at that stage for high-performers

Accelerators: Top-tier MBA (adds ~$50K+ to comp), mentorship, company-hopping

2. High-Performance Environments (Startups / Sales / Agencies):

Timeframe: 3–6 years
In environments where merit and execution drive speed of growth, the timeline can compress drastically:

  • Year 1–2: Learn the systems, crush your numbers

  • Year 3–4: Become a team lead or client success owner

  • Year 5–6: Managing a book of business ($1M–$5M+), with performance-based comp crossing $200K

Examples:

  • Enterprise SaaS AE or AM

  • Senior strategist or lead in a growth marketing agency

  • Startup leaders who took initiative and scaled accounts or teams

3. Exceptions / Outliers:

Timeframe: 1–3 years
For high-agency individuals who take extreme ownership, join high-growth companies, and act like a partner — not an employee — you can leapfrog fast. Especially if:

  • You generate revenue, not just manage it

  • You own client outcomes (and upsell/cross-sell)

  • You bring in operational leverage and build a team beneath you

This is the fast lane, but it’s rare and grueling.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

🚨 High Agency Human Software

The 5 lines of code that upgrade how you operate in the world:

People on the high agency spectrum don’t wait for permission.
They don’t outsource their thinking.
They don’t sit around for the perfect conditions.
They install these 5 lines of mental software:

💡 1. There’s no unsolvable problem
Claude Shannon didn’t see a roulette table—he saw a solvable physics puzzle.
He and Ed Thorp built a wearable computer in their shoe to predict where the ball would land. They hacked chance.
If your problem doesn’t break the laws of physics, it’s solvable.
Full stop.

💡 2. There’s no ‘way’ — there’s your way
Nadal, Djokovic, and Federer.
Three GOATs. Three totally different warm-ups:
One sprinted. One calibrated. One giggled and did trick shots.
No right way. Just what works.
Same with Dylan writing hits in 15 minutes while Cohen spent 7 years writing Hallelujah.
Find your flow. Ignore the dogma.

💡 3. There are no adults
Behind every title, every guru, every expert… is a deeply flawed, deeply human person.
Jobs delayed cancer treatment for carrot juice.
Tesla fell in love with a pigeon.
Mozart died broke.
Kill your gurus. Nobody’s coming to save you. Especially not the “adults.”

💡 4. There’s no normal
Normal gets forgotten.
Weird gets remembered.
Pay the dinner bill for 12 people.
Fly across the world for a friend’s birthday.
Tell someone the truth about their business idea.
These aren’t just moments — they’re memory assets.
Stop blending in.

💡 5. There’s only now
You’re not guaranteed a peaceful death.
Kevin Smith tells the story of his dad — a good man, who followed all the rules…
...and still died screaming.
You don’t have time to wait.
You only have now.
So chase the dream, send the message, start the damn thing.

This is the operating system behind our company.
We call it High Agency.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

Bernard Arnault's Blueprint: 10 Lessons on Getting (and Staying) Ahead

Bernard Arnault didn’t just build a luxury empire—he reimagined what it meant to scale excellence. As the force behind LVMH, he turned heritage fashion houses into global powerhouses and challenged the limits of what luxury could be.

Here’s what we can learn from how he did it.

1. The Eye for Excellence

Arnault notices what most overlook. After decades of walking through thousands of stores, he can spot a misplaced flower arrangement or lighting that’s just slightly off. In a world flooded with “good enough,” the advantage lies in those final few inches.

2. Protect the Brand at All Costs

If something doesn’t fit the luxury standard—even slightly—he flags it. His executives get sharp, detailed messages outlining everything that needs correcting. He doesn’t hope for excellence—he enforces it.

3. Break From Tradition

Luxury used to mean small, family-run brands rooted in tradition. Arnault thought differently. He believed global scale didn’t dilute luxury—it amplified it. To lead, sometimes you have to rewrite the rules entirely.

4. Think Beyond the Horizon

While others saw limitations, Arnault saw expansion. He imagined luxury houses becoming global empires long before the market caught up. Getting ahead means building for a future most people can’t see yet.

5. Love the Work

He once said, “Every morning I have fun when I arrive.” That energy, that curiosity—that’s fuel. It’s easier to work 80-hour weeks when it doesn’t feel like work. Passion multiplies output.

6. Never Settle

Complacency? He can’t stand it. Walk into a meeting and say “sales are good,” and you’ve lost him. He’s not interested in maintaining success—he’s focused on pushing the ceiling higher.

7. Scale with Patience

When he took over Dior, it had just three stores. Now it has more than 400 and generates billions annually. Arnault played the long game, building meticulously and patiently. Scale isn’t rushed—it’s earned.

8. Let Talent Breathe

Creatives are the engine—but they need the right environment to thrive. Arnault gives his designers room to create freely, while surrounding them with elite business operators. It’s a balance few get right.

9. Own the Ground Floor

LVMH isn’t just in fashion—they’re in real estate. They own the buildings their brands operate in, rent space to competitors, and profit from rising property values. It’s strategy on another level.

10. There Is No Finish Line

When Arnault raised the CEO retirement age to 80, Warren Buffett wrote him a letter saying 80 was too low. Arnault isn’t slowing down—he’s still building. Still pushing. Still playing to win.

At Avenue Strategies, we study how the greats think and operate so we can move faster, build stronger, and play the long game. Arnault proves that sustained excellence comes from discipline, vision, and never being satisfied with the status quo.

If you want to grow like a powerhouse—start thinking like one.

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Keelan Devlin-Treloar Keelan Devlin-Treloar

The Best Commitment You Can Make: Becoming Better for Others

Most people approach relationships—whether in business, leadership, or life—with a flawed mindset:

“I’ll take care of you if you take care of me.”

On the surface, it sounds fair. A mutual exchange, right? But in reality, this thinking is self-centered and creates dependency. It puts the responsibility for your success, growth, and well-being in someone else’s hands.

A better way?

“I’ll take care of me for you, if you take care of you for me.”

This isn’t just about self-reliance—it’s about a higher level of commitment to personal development. It’s about showing up every day, every week, every month as the best version of yourself—not just for you, but for the people around you.

The Power of Personal Responsibility

Whether in business, friendships, or romantic relationships, the best contribution you can make isn’t doing things for others—it’s committing to becoming better so you can show up stronger.

  • If you take care of your own development, you bring more value to your team.

  • If you take care of your own finances, you remove stress from your relationships.

  • If you take care of your own mindset, you don’t become a burden to others.

When people rely on each other without taking responsibility for themselves, they create a fragile system—one where everything falls apart the moment one person stops pulling their weight. But when everyone takes ownership of their own growth, everyone benefits because the collective standard rises.

How This Applies to Business

If your relationship with your manager, leader, or team is built on the idea that they have to take care of you, you’re limiting your own potential. But if you show up every day committed to being better, sharper, stronger, the entire team grows.

  • You don’t wait for your manager to motivate you—you take ownership of your drive.

  • You don’t wait for your company to train you—you invest in your own learning.

  • You don’t expect someone else to fix your problems—you find solutions yourself.

This mindset leaves everyone feeling better off. The alternative—expecting others to do the work for you—is selfish, short-sighted, and ultimately unsustainable.

The Relationship Parallel

Think about when people first start dating.

  • Guys get a fresh haircut, hit the gym, dress their best.

  • Girls do their hair, nails, tan—everything to look and feel their best.

  • Both people put effort into themselves to show up well for the other person.

Then, after time, the effort fades. They stop improving. They get comfortable, stop investing in themselves, and suddenly, they’re just watching movies in sweats every night. The energy dies.

The same happens in business and life.

When you stop growing, you stop contributing at a high level. And when everyone stops growing, everything stagnates.

The Best Commitment You Can Make

The best commitment you can make to your business, team, relationships, and life is this:

“I will take care of myself—not just for me, but for you. And I expect you to do the same.”

  • I will take care of my personal development so I can bring more value.

  • I will take care of my finances so I’m never a burden.

  • I will take care of my mindset so I show up strong.

And if everyone around you does the same? That’s when real growth happens.

The question is: Are you holding up your end of the deal?

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Keelan Devlin-Treloar Keelan Devlin-Treloar

Universal Truths: Lessons That Shape High Performers

It all begins with an idea.

When I was 13, I learned a lesson that would stick with me for life. Things weren’t going my way, and I acted like a brat—complaining, making excuses, and feeling sorry for myself. I was on a team that wasn’t great, and instead of focusing on what I could do to improve, I spent every evening whining about how bad things were.

After a month of this, my dad finally had enough. He looked at me and said, “You’re really annoying.”

Then, he told me something that changed my perspective forever:

“There are universal truths in life—things that have always been true and always will be. You can either understand them now and take control of your life, or you can ignore them and keep complaining. But either way, they won’t change. It’s up to you to decide what you do with them.”

Here’s what he taught me that day:

1. You Become What You Consistently Do

Your habits define you way more than your intentions. Wanting success isn’t enough. Wishing for change won’t make it happen. Your daily actions—what you do over and over again—determine who you become.

2. Your Mindset Shapes Your Reality

The way you interpret events determines how you experience life. Two people can go through the same situation—one sees an opportunity, the other sees a disaster. The difference isn’t the event itself; it’s the mindset.

3. Pain Is Inevitable, but Suffering Is Optional

Struggles will happen. Challenges will come. You can’t avoid them. But suffering? That’s a choice. It’s how you respond to pain that determines whether you grow from it or let it break you.

4. Discipline Creates Freedom

The more self-control you have, the more options you unlock in your life. The person who disciplines their finances has the freedom to invest. The person who disciplines their body has the freedom to perform. Discipline isn’t restriction—it’s the key to ultimate freedom.

5. You’re 100% Responsible for Your Life

No excuses. No blaming. No waiting for someone else to fix things. When you take full ownership of your life, you gain control. The moment you stop looking for someone to save you is the moment you become unstoppable.

6. Growth Only Happens Outside Your Comfort Zone

If it’s easy, you’re not growing. If it’s comfortable, you’re not improving. The best version of yourself exists just beyond the point where you feel like quitting.

7. What You Tolerate Becomes Your Standard

If you tolerate excuses, you become someone who makes them. If you tolerate average effort, you become an average performer. Raise your standards, or your standards will lower you.

8. Energy Is More Important Than Time

You can have all the time in the world, but if you don’t have the energy to execute, it’s useless. Protect your energy—mentally, physically, and emotionally—because it’s the fuel that drives success.

9. You Can’t Control Everything, But You Can Control Your Reaction

Life will throw things at you that are unfair, unexpected, and challenging. You don’t always get to choose what happens, but you always get to choose how you respond. And that choice makes all the difference.

10. Who You Hang Out With Is Who You Become

Your environment shapes you more than you realize. Hang around winners, and you’ll think bigger. Surround yourself with excuses, and you’ll start making them too. The people you spend time with are the biggest influence on your future—choose wisely.

Accepting the Truth & Taking Control

That conversation with my dad didn’t instantly change me. But it planted a seed. Over time, I started to realize that everything he said was right. These weren’t just ideas—they were universal truths that applied to everyone, everywhere, at every level.

You can either learn them now and use them to take control of your life—or you can ignore them and keep making excuses. But no matter what, they won’t change.

The only question is: What are you going to do with them?

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Keelan Devlin-Treloar Keelan Devlin-Treloar

Becoming a High Performer: Prepare Yourself for the Road Ahead

It all begins with an idea.

Opportunities are everywhere—but being in the right place at the right time means nothing if you’re not ready to take action. The United States is a land of opportunity, but the question isn’t whether opportunities exist. The real question is: are you prepared to capitalize on them?

Too many people wait for the perfect moment, thinking success will come when conditions are ideal. High performers don’t think that way. They know success is about preparation. You don’t prepare the road to make it easier for yourself—you prepare yourself to take on any road ahead.

How to Prepare for the Right Opportunity

If you want to reach the next level, you need to train like someone who is already there. That means mastering three key areas:

1. The Mechanics – Master Your Skills

Your ability to execute under pressure starts with mastering the fundamentals. No one reaches the top without putting in the work to become elite at their craft.

  • Do you have the technical skills required to dominate in your field?

  • Are you constantly refining your abilities to stay ahead of the competition?

  • Are you putting in daily reps to improve, or just coasting on what you already know?

Skill is the foundation of all success. If you don’t have the right tools, you can’t build anything great.

2. The Mentality – Think Like a High Performer

Talent and skill mean nothing if you don’t have the right mindset. The mental game separates those who achieve greatness from those who fall short.

For every key area of your life—your career, finances, leadership, relationships—ask yourself:

  • Do I think big enough? High performers don’t limit themselves with small thinking.

  • Am I disciplined enough? Do you have the habits and routines that guarantee success?

  • Am I mentally tough? Can you push through failure, setbacks, and pressure without breaking?

Your mindset determines how far you go. If you don’t think at a high level, you’ll never perform at one.

3. The Conditioning – Put in Enough Reps

Talent and mindset are useless without conditioning—the volume of work required to refine your skills and instincts.

  • Are you getting enough real opportunities to test and develop your abilities?

  • Are you exposing yourself to challenges that force growth?

  • Are you actively seeking out more reps, or just waiting for things to happen?

Success doesn’t happen by chance. It’s a numbers game. The more shots you take, the better you get.

When the Rocket Ship Arrives, Just Get On

Opportunities won’t wait for you to be 100% ready. When you’re invited onto a rocket ship, don’t ask which seat—just get on.

High performers don’t hesitate. They don’t wait for the stars to align. They trust their preparation, jump in, and figure out the rest along the way.

If you’re waiting for the perfect moment to start—you're already losing. The right time is now. The only thing left to ask yourself is:

Are you prepared for the moment when your opportunity arrives?

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Keelan Devlin-Treloar Keelan Devlin-Treloar

Leadership: Unlocking High Performance - Identifying and Removing Roadblocks

It all begins with an idea.

Every team has potential high performers—people with the drive, ambition, and talent to succeed. But often, something holds them back from reaching their full potential. As a leader, your job isn’t just to push for results; it’s to identify the pebble in their shoe—the seemingly small but critical obstacle that keeps them from going all in.

What’s the Pebble in Their Shoe?

Think about walking with a tiny pebble in your shoe. It doesn’t stop you from moving, but it’s a constant irritation. Over time, that irritation slows you down, distracts you, and keeps you from performing at your best.

For your team members, that pebble could be:

  • Financial stress—debt, late bills, struggling to make ends meet

  • Personal instability—no place to live, unreliable transportation

  • Family obligations—lack of childcare, family pressures

  • Mental roadblocks—lack of confidence, fear of failure, past experiences

These roadblocks don’t just affect their personal lives; they directly impact their ability to perform at 100%. If they’re worried about rent, they won’t be fully present in training. If they don’t have a babysitter, they might miss critical hours. If they doubt themselves, they’ll hesitate when they need to execute.

Finding and Fixing the Real Problem

Most leaders try to push their team to work harder without asking why they’re not giving their full effort. The best leaders take the time to ask questions and listen. They find out what’s really going on beneath the surface.

  • Have real conversations. Create an environment where people feel comfortable opening up. Ask questions like:

    • What’s your biggest challenge right now—inside or outside of work?

    • If I could solve one thing for you today that would make a difference, what would it be?

    • What’s stopping you from being fully locked in?

  • Look for patterns. If someone’s always late, don’t assume they’re lazy—maybe they don’t have reliable transportation. If they’re distracted, maybe they’re dealing with financial stress.

  • Solve the problem. Once you identify the issue, help them find a solution.

    • If they’re struggling with debt, connect them with financial resources.

    • If they don’t have childcare, help them find flexible scheduling options.

    • If they’re doubting themselves, mentor them and build their confidence.

The ROI of Removing Roadblocks

When you take the time to remove obstacles, you don’t just help individuals—you strengthen your entire team. High performers who feel supported will give their all, stay loyal, and drive better results.

Leadership isn’t about forcing people to work harder; it’s about clearing the path so they want to go all in. Find the pebble in their shoe, remove it, and watch what happens when they’re finally able to run full speed.

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